LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadc